Elisabetta Canalis' new campaign for PETA has been unveiled today.
The new Dancing With the Stars hopeful, who previously dated George Clooney, strikes a seductive pose in the ad, which features the organisation's famous slogan, I'd Rather Go Naked Than Wear Fur.
The 32-year-old said decision to shoot the ad stemmed from watching a shocking documentary as a child of animals being killed for their fur.
The Italian TV hostess, who posed for the shoot earlier this year, said: 'I was a little girl, but by that moment I thought that I would never, never, never wear fur in my life.'
Elisabetta is currently in the throes of training for her ballroom debut later this month.
She told Italian magazine Chi this week: 'I have a very strict teacher, we practice dancing for six hours a day and in the beginning I started badly as I confused the salsa with the cha cha cha.'